Treasure — the latest boyband out of YG Entertainment — may be quite new to the K-pop scene, but its members already have big dreams. I want each and every member of the group to be an artist of their own," said co-leader Choi Hyun Suk, sharing his vision with The CNBC Conversation. His dream has always been to perform at the U.S. Superbowl halftime show, said the 24-year-old artist, the oldest member of the band. Treasure made its debut in 2020 while Covid-19 was spreading wildly around the world. It started out as a 12-member band but two of them left in November last year, leaving the boy band with just 10 members.

---

Persons: Choi Hyun Suk, — Choi, Park Jihoon, Yoshinori Kanemoto, Yoshi — Organizations: YG Entertainment, CNBC Locations: Covid